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Writer's pictureKeila Delgado-Cruz

How to run TikTok Ads

Are you looking to set up TikTok Ads for your business? TikTok Ads is a powerful advertising platform that allows businesses to reach and engage with a global audience of users on the popular social media platform. Here are a few steps for setting up TikTok Ads:


Source: TikTok

  1. Create a TikTok Ads account: The first step to setting up TikTok Ads is to create an account. To do this, visit the TikTok Ads website and click on the "Sign Up" button in the top-right corner of the screen. From there, you can create a TikTok Ads account using your email address, phone number, or by linking your account to your Facebook or Google account.

  2. Set up your business profile: Once you have created your TikTok Ads account, the next step is to set up your business profile. To do this, click on the "Business Profile" tab in the top menu, and then enter your business information, including your business name, category, and contact details. You can also add a profile picture and cover photo to your business profile to help your brand stand out on TikTok.

  3. Create your first ad campaign: Once you have set up your business profile, you can start creating your first ad campaign on TikTok Ads. To do this, click on the "Create Campaign" tab in the top menu, and then select the type of campaign you want to create. You can choose from several different ad formats, including in-feed ads, branded hashtag challenges, and branded effects, to create a campaign that aligns with your marketing goals and objectives.

  4. Set your budget and schedule: When setting up your ad campaign on TikTok Ads, you can also set your budget and schedule. To do this, click on the "Budget and Schedule" tab in the left-hand menu, and then enter the total budget for your campaign, as well as the start and end dates for your campaign. You can also set a daily budget and schedule your ads to run at specific times of the day to maximize their effectiveness.

  5. Choose your target audience: The final step in setting up your TikTok Ads campaign is to choose your target audience. To do this, click on the "Targeting" tab in the left-hand menu, and then select the demographic, geographic, and interest-based criteria that you want to use to target your ads. You can also use TikTok's audience insights and data to fine-tune your targeting and ensure that your ads are reaching the right people at the right time



For more details on how to do this visit TikTok help center.


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